It is well-known that WordPress is SEO ready right after installation. While this is true to a point, there are several things you can do to boost your WordPress SEO. The tips below will help optimize your WordPress website and boost its potential of being ranked well in the search engine results pages.
Although your website is not penalized for the lack of an XML sitemap, it can benefit greatly by including one. An XML sitemap is a formatted list of pages on your website that the search engines index. Search engine web crawlers, particularly Google, read your XML file to help them find pages on your website it wouldn’t find otherwise.
Creating an XML sitemap is easily accomplished by using a plugin. Two good ones to consider include:
Canonicalization is the process of search engines selecting the best URL when there are multiple versions of it. This relates primarily to your home page. For example, these URLs look the same to most people:
However, to the search engines, they are all different URLs. Therefore, without you specifying which is the canonical URL, the search engines will choose one for you. In order to prevent this from happening, you need to tell WordPress how to present your URL (www.yoursite.com or yoursite.com). The Yoast SEO plugin can create canonical URLs automatically.
Your meta titles and descriptions are what display in the search engine results. They are key factors in how well your pages rank. Even if a page doesn’t rank highly, having a compelling meta description may cause a user to click over to your page. It is not possible to define either the titles or descriptions for pages and posts by default in WordPress. However, the Yoast SEO plugin allows you to optimize both.
WordPress is still one of the most SEO-friendly content management systems available. With a little extra effort, you can increase your website’s potential to rank well in the search engines.
Contact us today to learn how we can help you make the most out of your WordPress website.